Luisa Farah is a jewelry brand from Queretaro, Mexico, founded by architect and designer Luisa Farah. The brand focuses on handmade and custom crafted 925 sterling silver jewelry with a modern, refined look. The visual identity and stationery follows this trend by keeping a clean, minimalist design with a distinctive and refreshing touch of color. For the logotype we created a monogram based on Luisa Farah' initials that work as a piece of jewelry for itself.